Events
Webinar: Win with Aldata Category Optimization
10:30 GMT / 11:30 CET AND 09:00am PST / 12:00pm EST
Learn How to Rapidly Identify Opportunities for Category Growth with your Retail Customers
Join us for a 30 minute webinar to learn how Aldata’s solution can help you proactively identify and assess new market opportunities, rapidly generate strategic assortment recommendations, drive greater insight into the impact of your category initiatives and then reflect this tactically at the shelf.
Shoppers are hunting harder for value in today’s fiercely competitive trading environment and are now habitually visiting more than one store for their regular shop. To retain and grow their share of shopper spend, retailers are demanding more frequent assortment recommendations from their manufacturer partners – often in as little as 24hrs.
For manufacturers that can respond rapidly with recommendations that promote a retailer’s overall category growth, there’s a unique opportunity to both maintain and increase their own share of shelf.
Organizations such as Carlsberg, Colgate-Palmolive, Moët Hennessy and Bel UK are working with Aldata to automate manual processes, such as data manipulation and report creation, and are increasing the time available to focus on driving greater insight for their retail partners. The results from using Aldata's Category Optimization solutions are dramatic with organizations increasing category sales by 5% to 25% and shortening their category review times by up to 80%.
During this webinar we’ll share how organizations are winning with Aldata’s Optimization solutions. Specifically how they are driving greater category insights, accelerating strategic assortment recommendations and delivering effective store execution through automated planogram generation at the cluster or store level. Join us to:
- Save time by automating manual processes
- Optimize product range and assortment
- Quickly identify distribution gaps and easy-win sales opportunities
- Benchmark category performance against the market and within your retail partners
- Increase focus on availability and inventory return on investment
This webinar is suitable for all job functions relating to Category Management.
Speaker Profiles:
Rob Edwards, Consultancy Director, Aldata Category Optimization
Rob recently joined Aldata from Carlsberg Breweries where he was Head of Performance Development at the company’s headquarters in Denmark. In this role, he was pivotal in implementing Aldata’s Category Optimization solutions across the group. Rob joins Aldata as Consultancy Director where he will bring his experience of implementing Aldata solutions within a multi-cultural, global and dynamic organization.
Matthew Webster, Senior Business Consultant, Aldata Category Optimization
Matthew has responsibilities ranging across pre sales, business process design, project implementation, account management and training for Aldata. Matthew has over 15 years of experience in Space Planning and Category Management & Optimization software development gained with Oracle and Galleria Retail Technology Solutions.
Learn more
Aldata Category Optimization moves you toward everyday category management by helping to uncover category opportunities, plan assortment strategies and leverage them with retail partners.
Download Aldata Category Optimization solution sheet
Contact us for further information
“We were looking for a partner who could support us with an easy-to-use software solution that would help us to identify opportunities to grow category sales and increase efficiency. With Aldata we are now able to easily gain insight from market data and use this to make recommendations that help achieve long-term profitable growth for our retail clients and our own organization.”